You will improve marriages, help families, heal workplace problems, become a master communicator, and tap into the prosperity of a booming 67 billion dollar industry.
Today we’re going to share with you the most important niche in the coaching industry.
Right now, hundreds of millions of people are investing deeply in their family life and relationships.
In fact, in 2019 people in the U.S. invested over $67 billion with the goal of making their relationships as enjoyable as possible. After all, being in relationship is one of the deepest human drives we have. For many people, this is their top life priority.
Now, here’s the thing. For millions of people, this isn’t enough. They are looking for help to make their relationships better. And this is where you can have a big impact.
Over the last 18 years we’ve personally trained over 15,000 life coaches at the certification level – that’s about 20% of the world’s certified coaches. We’re the authors of the #1 best selling book The Strategic Intervention Handbook and the bestselling relationship book, Love Happier. And our Passion Patterns Relationship Training series has helped 1.5 million people to create greater love in their lives.
Now, when we started out as coaches, coaching was a little-known luxury service, mostly used by high-end professionals like athletes, entertainers, and executives.
It’s been a thrill to see hundreds of millions of people from all walks of life waking up to the idea that their life could be greatly improved by working with a coach. There has never been a better time in history to become a coach… than right now.
For us, there is nothing better than seeing our Relationship Coach graduates becoming true experts in the field, speaking, writing, giving workshops, and transforming people’s lives – while making a great income.
Now, Relationship Coaches have some powerful professional advantages that other types of coaching don’t get to enjoy. We call these the Relationship Coaching Superpowers.
While the coaching industry is growing by leaps and bounds – it’s nothing compared to the size of the Relationship Coaching Markets. Right now, $2 billion are spent every year on coaching services. That’s huge.
Now compare that to how much is spent by people on relationship services. How much do people spend on relationship therapists and coaches? The answer: $14 billion per year, in the U.S. alone. That’s seven times the size of the coaching market itself!
Now, consider the other markets that are tied to Relationship Coaching. The wedding industry is a $51 billion per year industry in the U.S, with 3 million weddings every year. Even if weddings are being put on hold this spring, this shows you the amount of interest there is.
People invest in their relationships! They invest in creating them, and they invest just as much in
protecting, maintaining, and saving them. Relationship Coaches are positioned to thrive in this enormous $67 billion dollar market.
Often, beginning coaches are shy to explain what coaching is and what they do. “How do I explain coaching?” They often ask.
Relationship coaches don’t have this problem. Everybody knows that when a couple or a family starts having relationship problems, you call a relationship professional. So when someone meets you as a Relationship Coach, you don’t have to do a lot of explaining. People get it. In fact, they often start thinking about the people they can refer to you.
It also means that when people sign up for relationship coaching, they’re serious about it. They understand the commitment. They know it may take 12 weeks or more. And they understand how important it is to their happiness. And your secret, as their coach, is that, with the right strategies, your clients will start seeing big changes sooner than they think.
Every town has institutions devoted to supporting marriages and family. This includes religious organizations, schools, after-school
programs, and other public organizations and services. Because these organizations care about the health and well being of families, they are the Relationship Coach’s natural allies.
Now with the added stress to life, work, and education these days, people need relationship support even more than they did before.
When it comes to organizations that are there to support families, they are now overwhelmed. Each of these organizations has a leader who is trusted in their community. People are constantly asking for their help and advice. The problem is that these leaders don’t have the time or expertise to coach everybody who asks for help. They need a Relationship Coach to refer to!
When you come into the picture as a well-trained Relationship Coach, you solve this problem for the whole community. The leader looks to you as a trusted partner and, whenever they are asked for help, they refer people to you. Many coaches receive a dozen client referrals a week from their referral sources.
When a Relationship Coach helps a couple, a parent, or siblings the people in the community also notice and share the coach’s name. We all know somebody who wants to improve their relationships, right?
For this reason, Relationship Coaches often receive a steady stream of referrals from their clients and clients’ families. This minimizes the need for marketing so you can focus on changing lives.
This makes Relationship Coaches the most-referred type of coach in the world.
As a Relationship Coach, you go to sleep at night knowing you are making the world a better place for generations to come.
Children grow up in an environment created by their parents and families. Any positive shift in this environment creates an enormous change in the child’s life. When parents love each other more, when they communicate better, when they cooperate better as parents, a child’s life is totally transformed.
When a couple, family, or any two people discover a way to improve their relationship, they get very excited. The changes create a shift in the quality of their lives. These changes are often permanent and often last for generations. The child learns and passes their new skills on to their children. It changes the way generations live in the future.
So, by creating areas of progress in the life of a couple or a family, the impact is felt deeply by hundreds of people over the coming decades. The impact you have as a relationship coach is exponential and lasts generations. It’s a true legacy.
Most people don’t realize that relationship coaching is one of the fastest-acting forms of coaching. Relationship coaching is fast for one simple reason: you’re helping people find something they already have.
You see, in many kinds of coaching people are trying to get something they’ve never achieved before – for instance a new career or business.
Relationship coaching is often much faster because the love, commonality, and shared values between two people are often already there. It’s just a matter of finding what works and making it better through teaching relationship skills.
Take parents, for example. They want nothing more than to understand, encourage and support their children. Yet, being human and not having necessarily received the right relationship experiences themselves, they end up feeling badly about their parenting. They might give so much that they run out of personal resources. Sometimes they don’t know how to relate to their child or how to get along with their partner as co-parents.
When you have the right strategies to help clients discover this, they are instantly grateful and excited.
This is a self-led certification training you can take at your own pace from anyplace in the world. You’ll learn exactly how to work with individuals, couples, and families to improve their relationships and communications. You’ll learn concepts to teach your clients, strategies to use in your coaching, and you’ll get to study real Relationship Coaching sessions by master coaches.
Because different people have different learning styles, the training is presented in different modalities. You get:
We purposefully offer abundant live training times so that everyone has the opportunity to get personal support. You do not need to attend all the sessions to become certified.
This training will certify you as a Relationship Coach from the Coaching Institute, making it clear that you’re a dedicated Relationship Professional.
Many coaches start their careers confused about how to write about their coaching services, what to put on their website, and how to start getting coaching clients.
As a Relationship Coach your path is so much simpler, because you don’t have to “invent” anything. You get a plug-and-play marketing system that’s optimized for your business as a Relationship Coach. This will include instruction on how to talk about your practice, how to make contact with clients, and what to charge. You get a complete marketing “kit” – including a custom website that you get to keep forever.
In addition to getting all the fundamentals of Relationship Coaching, you also have the option of getting an additional Relationship Coaching Specialization. This will give you even more skills and knowledge in two of the most in-demand areas of Relationship Coaching.
Some Relationship Coaches want to focus on helping couples to increase their love and understanding together. If that’s you, you’ll love this specialty training as a Couples Coach. You’ll get a complete training in Passion Patterns,™ our 12-week relationship education and coaching series for couples. Passion Patterns is an incredibly effective methodology for helping people to improve their relationships. This system includes structured lectures, demonstrations, step by step video sequence, and a video recording of the Passion Patterns Live training.
Become a Passion Patterns Group Coach
One of the best ways to build your authority and to feed your coaching practice is to offer small group coaching and classes. When you get certified in Passion Patterns, you also get a 2 year license to offer this 12 module Relationship Group Coaching system to your coaching clients.
Group Coaching is known to be one of the most effective ways to establish yourself as a Relationship Coach while feeding your individual coaching practice. The Passion Patterns™ training is a turnkey system you can offer in person in your community or over Zoom to people all over the world.
Some Relationship Coaches prefer to focus on helping parents and families to increase their ability to foster harmonious and loving relationships. If that’s you, you’ll love this specialty training as a Parent and Family Coach. This specialization comes with the Aware Parent™ Parent and Family Coach system. This is a strengths-based system for improving your client’s self awareness, understanding, wisdom, and ability to communicate and nurture their relationships. Since, parenting is probably the most important job anyone will ever have, individuals and couples are ready to invest in their growth and development no matter what age their children are.
When you get certified as an Aware Parent™ Parent and Family Coach, you also get a 2 year license to offer the 8 module Aware Parent Group Coaching System to your community. You will be able to work with individuals, and groups to help them step by step. This is a system you can offer in person in your community or over zoom from home, so that people learn your approach to coaching and start filling your practice. This is a powerful way to establish yourself in your community as a relationship coach and is a great way to get a stream of client referrals. When you work with a group of parents you help them to not only take care of themselves but also to be the incredible parent that they want to be.
Think of how important it is for romantic couples to get the skills and support that will make their relationships happier and more harmonious.
Think of how important it is for parents and children to have access to skills and strategies that will enable them to build a healthy and loving lifelong relationship.
These are both pretty important, right?
The truth is that, for many people, these different areas of life are quite intertwined. So if you’d like to enjoy more versatility as a coach and skill in these two domains, you can get both of these specializations.
You’ll have access to everything we offer in Relationship Coaching Academy, including Certifications as an Aware Parent™ Parent and Family Coach and as a Passion Patterns™ Coach.
As a Dual Specialization Relationship Coach, you also get the benefit of 12 months access to Live Mentorship Sessions and Practice Lab, so you have plenty of time to learn and grow into your Relationship Coaching skills.
Think of how many resources and organizations there are in every community that are pledged to support healthy relationships and families. Nonprofits, religious organizations, schools, YMCA and YWCAs, psychotherapy and social services… all are dedicated to helping couples and families live their best lives.
Since both specialties come Group Coaching programs, you can offer Group Coaching in any community you choose, always finding people who are eager to learn and improve their relationships.
You can see why this is the most comprehensive Relationship Coach Training in the industry.
We are careful to protect the value of the Passion Patterns and Aware Parent Group Coaching Sessions you’ll be trained to offer. That’s why this license is limited to small groups of 30 or fewer people in person, to groups of 20 people online. You’re able to use your license for two years post-enrollment. Beyond that, you may renew the license beyond the initial term for a fee of $199 per year. This comes with additional training opportunities.
If you’ve ever thought about becoming a coach, even if you’re still skeptical, we’d like you to join Advanced Relationship Coach™ Training. We won’t consider your purchase final for a full thirty days. Just ask and we’ll give you a refund. Join us. Participate in the program for 30 days, then decide.