You want a coaching practice where you’re helping people at the highest level, enjoying the perks of having a virtual business, and supporting yourself and your family.
You’ve already learned some great ways to coach and help people.
You may already have gotten your first paying clients.
And now you’re ready to set up a marketing system that will bring you qualified clients more consistently.
And to do this, there’s one main thing you must do:
Raise the value of your coaching.
Here’s how it works. When your coaching services are seen as being more valuable, three things happen:
1. You get more attention, because your coaching practice stands out and looks better to the client (you get more traffic).
2. You get more enrollments, because more of the people who learn about your coaching practice actually contact you and sign up (you get higher conversions)
3. You are able to charge more for your services (more income per client).
Having a high-converting Coaching Offer is essential to growing your business.
What are your goals for yourself?
For instance, if you’re getting one premium client per month, how about a goal of five coaching clients per month?
And if you’re already getting 3 clients per month, what if we raise that to 7 clients?
What would that do for your practice and your life?
The perceived value of your coaching is not based on the number of hours in your coaching package, or how long you’ve been a coach, or how many testimonials you have.
There are four points of contact where a client experiences the value of your coaching practice.
Attention – the client gets their first impression of you, your message, a piece of content you’ve created, or someone recommending you. Whether online, offline, or in person, you want this to be a high-quality experience for the client.
Engagement – the client begins to read, listen to, or watch a message that you’ve made (e.g. something online, a presentation, a book, or something else). Your content stands out as being super-relevant to your client. Because it’s exactly what they are looking for, you win their trust as a source of information for achieving their goals. The client wants more and reaches out.
Rapport – the client reaches out, and you are conversing one-to-one. This can be via chat, email, phone, zoom, or a scheduled appointment.
Offer – the client signals their interest in your services. They are prepared to learn about your paid coaching offer, which builds perfectly on their experience with you so far. The clients who are qualified can now sign up for your coaching.
This four-step coaching offer sequence, called A.E.R.O., is essential to the growth of your coaching practice.
This sequence will be different for different coaches, based on what you are offering and what kinds of clients you are helping.
For the client, a well-designed offer sequence is a friction-free experience, where they are getting more and more optimistic about their ability to achieve their goals with you.
I think you can see that, the better-designed your coaching offer sequence, and the more skillful and comfortable you are talking with the client, the more paying clients you will have.
I will be guiding a group of 30 coaches through my 8-week process for transforming your coaching practice by creating a high-converting offer for you. It will reflect your strengths, your highest values, it will resonate with your audience, and it will include a complete system for bringing clients to you.
This is not a training. This is co-building, where we will have our sleeves rolled up, our keyboards out, and I will be helping you to create your positioning, messaging, and content.
The goal: you’ll have an offer that will get you five new paying clients within 90 days, and then 5-10 clients per month thereafter.
You Need 3 Transformations and 5 Marketing Assets
The roots of your Coaching Practice are your strengths, your presence, and your values.
In order to make progress as a coach, you’re going to tap into these.
Using the Strengths-Based Marketing™ system, we are going to help you fine-tune the strengths that will lead your business. We will tap into your deepest values and commitments. And we will fill you with your own power to give you a rock-solid foundation.
All of the coaching clients you will ever help are already out there, living their lives and needing help. We need to start nourishing them now, so they learn about your coaching and seek you out.
We need to develop a heartfelt understanding of who they are, what they need, and what they are looking for.
We are going to create a perfect audience for your coaching practice and understand exactly what they need.
Together we will generate an extensive Custom Audience Report about your client’s desires and needs. You will know exactly how to use this information to generate new clients.
Your coaching practice needs to have adequate reach, exposure, and distribution to make sure that your clients can see you and receive your help.
In order to do this, together we will create 5 Marketing Assets which will be distributed online to get your future client’s attention, inspire them, show them how to get your help, and bring them to you.
A marketing asset is a message that is proven to perform well with your clients. We are going to build these 5 Assets together, perfectly configured to your audience. At the end of each week, you’ll have each new asset in hand.
Your Unique Coaching Offer is the organizing principle of your coaching practice.
We will create a Coaching Offer that build on your strengths and values. It will be perfectly attuned to the needs of your clients.
You will know how to present what you will do for your clients, with 100% credibility and integrity.
You’ll be able to rally all of your energy behind your Coaching Offer, because you know how much benefit it brings.
One of the best ways to help a potential client is to offer them a consultation session where they can tell you about their situation and get clarity and insight on how they can achieve their goals.
Your Free Consultation is a valuable marketing asset, because it’s structured perfectly to give the potential client what they need, while also optimizing their ability to sign up for paid coaching with you.
We will develop a Free Consultation session that integrates perfectly with your Coaching Offer. It will be well-named so that the client understands its value.
This creates a smooth customer experience for the client and gives you complete confidence in your process.
You’ll be invited to attend our two-day immersive online Client Enrollment Boot Camp, where you’ll master the art of offering your free consultation.
Client Enrollment Boot Camp: April 15-16, 2023.
Your landing page gives your coaching practice a unique identity and shows your clients how you can help them with their goals and needs.
Using what we’ve learned about your clients, we will design this page so that it’s super-relevant to the people you want to coach.
Your clients will feel encouraged and excited to enter their information and sign up for a free consultation with you.
In order to get the attention of your future clients, you need a Magnetizing Message which captures their attention and interest.
The effectiveness of a Magnetizing Message comes from a strong understanding of what your clients are looking for in their search.
Your Magnetizing Message will capture clients’ attention and lead seamlessly to your Free Consultation and your Coaching Offer.
There have never been more ways to get more exposure and distribution for your coaching practice and its message. But which one is right for you?
We will use Strengths-Based Marketing to discover a Marketing Channel that is perfectly suited to your natural mode of communication.
You will have a Marketing Channel plan that will work perfectly with your Coaching Practice System, ensuring that your coaching practice reaches thousands of future clients.